You want to maximize your sales, and streamlining your checkout is a crucial step to this.
In 2015 Barilliance found that the global average cart abandonment rate was over 70%. Take a look at your sales, and realize that there was another 70% of people that had a product in their cart, only to leave. Maybe they even purchased from a competitor?
With the right changes in your checkout process, you could cut your cart abandonment rate by up to 50%. That’s a significant impact on your bottom line. What could you do with the revenue that a 50% higher conversion rate would bring?
Read the whole thing on Liquid Web
